Why You Should Never Take Fitness Advice Off Money Hungry Celebrities

Recently, there was a controversy surrounding Australia's very own queen of rap, Iggy Azalea promoting some bullshit diet shake. Here’s what she said…

Y’all can’t even hate on it. flattummyco’s meal replacement shakes have gotten me more definition in my tummy without losing my ass, and they’re 20% off RIGHT NOW.

Here’s what she looks like…


She has over 12 million followers on Instagram, I can’t even begin to imagine how many shakes that one post would have sold, from my experience running my business I would guess that single post would have easily made in the millions of dollar of revenue for this diet company. Who, by the way, their product is legit just a protein shake containing an appetite suppressant, which they then sell as a weight loss shake.

None of this is new, this is marketing and it’s so incredibly effective at persuading super impressionable people that...

  1. If I take this product
  2. I will look like the person in the photo
Khloe Kardashian

Except, the person in the photo is only posting about this product because they are being paid a helluva lot of money to do so. I can guarantee Iggy doesn’t take this shake, it’s been well documented she obtained her body through surgery.

It’s bullshit like this that makes me sad for the world. Estelle is pregnant at the moment with our second and geez I hope it’s a little girl but, I think, what kind of world will she be growing up in. How screwed up is her generation going to be when they are constantly lied to just to make a buck?


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Drew Baird is the founder and owner of Drew Baird Fitness and Healthy PCOS. He has coached over 23,200 women on his online weight programs and helped his clients lose over 256,000kgs.

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